Anti-advertising part 1 - intro

I'm stuck in the Austrian Alps on an unwanted skiing holiday with the family at the moment, but thanks to the extreme generosity of my dad, I can post here at certain times as long as it is written down on paper. This means I'm not sure how long this post, as it takes around 5 minutes to scroll through the whole thing and it is impossible to compare it to previous ones. I decided it was probably quite and have therefore split it into 2 parts. Sorry if its a bit long and quite disjointed.

Following an interesting but brief conversation with some musical colleagues at half-term, and some accidental surfing to an interesting organization (I don't have the link here, but it was something like the anti advertising association), I have decided to write down my thoughts on advertising in general...

Until quite recently I've always though of advertising as a kind of necessary evil in the world - so often it's the reason why things can be offered to everyone for free, take so many of the great things we get for free on the internet, for example, all are supported by showing us advertising. If there wasn't advertising in newspapers, they would cost an incredible amount more, and probably wouldn't be economically feasible. What I failed to do however is to distinguish between 2 different types of advertising which probably have some kind of technical names, but I'm going to badly call 'avoidable' and 'unavoidable' advertising - I can't explain each very well in 1 word.
What I mentioned above is 'avoidable' advertising to various degrees where as classic examples of 'unavoidable' advertising are billboards at roadsides. This could be generally defined as advertising which is visible (and therefore having an effect) from public areas, such as roads and footpaths. (These influence our lives to the profit of the owners of the advertising locations who have given you nothing in return. This is fundamentally different to an advertisement in a website that you are benefiting from for free, for example, as you could think of it as paying for the the privilege of using the website in your sub-conscious and conscious consumer decisions. You could see this as almost being sold by the owners of the media you are using to the company which is advertising itself, and therefore could be losing some kind of value of yourself, but this getting theoretical and makes no sense at all, but is more intended to fulfill my new mission to lead us all to new interesting and weird chains of thought blah blah blah